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Seasalt Cornwall

Established in the county in 1981, fashion and retail brand Seasalt Cornwall has been expanding its presence in the UK and Ireland ever since.

Having taken on apprentices in the past, this year Seasalt has employed Sam Lilley, an Early Careers and Outreach Advisor. The introduction of her role has seen a focus shift to apprenticeships, taking on more this year than ever before. A cohort of eleven apprentices joined the company just this year across a range of roles.

Current learning and development apprentice Helen Couser is a year into her apprenticeship and has lived in Cornwall her whole life. When applying for jobs, she found that most required at least one or two years’ experience to even get a foot in the door.

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“I saw this one advertised on Seasalt,” said Helen, after turning her job search into an apprenticeship search instead. “I’ve heard about Seasalt a lot and I knew that it was a really sustainable brand and that was something that really excited me, being able to work for a company that was really successful but also cared about the planet and protecting Cornwall.”

Helen works in the learning and development team to help with organising all  the training for the business. One of her favourite aspects of learning and working at the same time is the flexibility it offers. The skills that Helen is learning at college can be applied straight away to her day-to-day responsibilities. Best of all, she has found the team to be incredibly supportive.

“The best thing about working for Seasalt is definitely the people. Everyone is really friendly and so helpful,” she said. “If you’re doing a project, you can reach out to any department or store across the country and they’re always really willing and happy to help you out.”

Helen believes her apprenticeship has been a great opportunity and encourages others to consider it for themselves. She said: “It’s a really good way to get experience and kickstart your career.”

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Sam Lilley, Early Careers and Outreach Advisor, understands that lots of young Cornish people feel as though they need to move out of the county to pursue a career. “An apprenticeship is a great way, a different entry route, for somebody to be able to get in,” she said.

Seasalt’s two-year fixed-term contracts allow apprentices to develop their skills, knowledge, and behaviour but most importantly their confidence and employability skills.

Of apprenticeships, Sam said: “My message for companies who are considering taking on apprentices in the future would be to 100% do it.”

“Not only are you helping to drive social mobility within Cornwall but you’re also helping us develop a really strong workforce within Cornwall, a motivated workforce, and also bridging those skills gaps.”

Posted on 4th Nov 2022 | dca


We have seen many employees progress through apprenticeships, giving us the opportunity to produce high quality engineers

Darren Etherington, Production Director at Watson-Marlow

The value that the apprentices have added to our business has paid this back many times over

Michelle Pearce, Practice Director, RRL accountants

Apprenticeships aren’t just entry level jobs for youngsters coming straight out of school – they’re fantastic opportunities for upskilling existing employees too

Publican Mark Holden, Victoria Inn

It is absolutely essential that new blood is developed for the Bakery industry which is best done via the apprenticeship route

Mark Norton, Managing Director at Prima Bakeries

Apprentices invigorate our crews and the new roles have created a lot of excitement within the Service

Kathryn Billing, Cornwall Fire, Rescue and Community Safety Service Group Manager