FireText case study 1004x360 - FireText


SMS marketing company FireText is delighted with its first ever apprentices – particularly as one has been named as Cornwall’s Apprentice of the Year.

FireText began life in Cornwall in 2010 and provides SMS for thousands of companies and organisations across the UK including UK Government, the NHS, Deliveroo and PrettyLittleThing. SMS can include anything from appointment reminders to marketing messages and the company operates from two bases – Reigate, in Surrey, and Penryn, in Cornwall.

FireText began working with their two current apprentices in 2018, who started within weeks of each other. Both study at Truro & Penwith College.

Owner Dan Parker said: “We’ve traditionally employed university graduates and this is the first time we’ve been down the apprenticeship route. We’ve unlocked some incredible talent that otherwise may have been overlooked.

“We are a small team and we have all relished the opportunity to share skills with both employees. Both apprentices were working with real customers within three to four months and providing huge value and supporting the growth of the business within six months.

“They will be moving into continued employment with us as soon as they are qualified. We can’t wait!”

Lola Cockwell is the midst of completing an apprenticeship in digital marketing and customer support with FireText.

She said: “I felt the apprenticeship scheme was a much better option for me, it’s much more active learning. Apprenticeships are really good, particularly if you struggle with the whole of process of exams. I would definitely recommend being an apprentice, whatever your age.

“FireText is a really relaxed company to work for, it’s a really nice environment which reflects how we deal with our customers – we have a more personal approach.”

Software development apprentice Tim Martin was named 2019’s Cornwall Apprentice of the Year at the Truro & Penwith College’s Apprenticeship Awards as well as taking home the award for Digital and IT Apprentice of the Year.

He said: “I got to the point in my previous role where I couldn’t move forward, so I start self-learning in my own time.

“Since I joined FireText as an apprentice, I think that the directors and the team have been really supportive towards me, we all get on really well. “We all had the opportunity to go along to the award ceremony, and to win both awards was so unexpected, and such a surprise. The award win is not just about me though, it’s about the business as a whole. The support I have been given has been fantastic.”

Posted on 30th Jan 2020 | Cathie Kessell


We have seen many employees progress through apprenticeships, giving us the opportunity to produce high quality engineers

Darren Etherington, Production Director at Watson-Marlow

The value that the apprentices have added to our business has paid this back many times over

Michelle Pearce, Practice Director, RRL accountants

Apprenticeships aren’t just entry level jobs for youngsters coming straight out of school – they’re fantastic opportunities for upskilling existing employees too

Publican Mark Holden, Victoria Inn

It is absolutely essential that new blood is developed for the Bakery industry which is best done via the apprenticeship route

Mark Norton, Managing Director at Prima Bakeries

Apprentices invigorate our crews and the new roles have created a lot of excitement within the Service

Kathryn Billing, Cornwall Fire, Rescue and Community Safety Service Group Manager